About K1
We are a boutique advisory firm providing best-in-class strategy consulting services to a range of businesses irrespective of their size and scale. Our mission is to democratize access to high-caliber talent and strategic thinking, helping companies unlock their full potential.
No matter where you are in your journey — a founder with an idea, an emerging brand or a market leader — we can support your needs with a flexible range of project engagements. We believe in working collaboratively to deliver meaningful insights and actionable strategies that shape business decisions, not just handing over another fancy slide deck.
Khaoula is a strategic advisor with over fifteen years of experience working with founders and executive teams across apparel, beauty, wellness, hospitality and lifestyle industries. She has worked with leading luxury brands and investment firms across North America, Europe and Asia.
Prior to founding K1, Khaoula was a core member of the Private Equity, Consumer and Luxury Goods practice at the Boston Consulting Group in the New York office. She also worked in strategy and investing roles at Holt Renfrew, a luxury goods retailer controlled by the Selfridges Group as well as within the investment and deal team at HLC Partners, a private equity firm.
Khaoula holds an MBA from Columbia Business School where she was a Columbia Fellow, and an Honors Bachelor of Arts in Economics and Political Science from the University of Toronto.
Khaoula Siddiqi
Co-founder
Hiba is a seasoned luxury goods and fashion executive with a history of success in strategy setting, driving top and bottom-line results, implementing high impact cross-functional strategic initiatives, and leading high performing and diverse teams. Her experiences have spanned North America, Europe, Asia, and the Middle East.
Prior to co-founding K1, Hiba held a series of senior leadership roles at Gucci as Chief of Staff to the CEO based in Milan and Director of Business Performance for Gucci MEA in Dubai, at Farfetch as Commercial Director for its marketplace, and, most recently, at Threads Styling, a chat commerce and styling platform based in London, as Chief Commercial Officer. Prior to embarking on a career in fashion and luxury, Hiba worked in investment banking at Morgan Stanley.
Hiba holds an MBA from Harvard Business School and a Bachelor of Arts with Honors in History from Dartmouth College.